Premier Holding Corp. (OTCQB: PRHL) Announces Major Update on Power Supplier Subsidiary, Beginning of Strong Revenue Growth
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Premier Holding Corp. (OTCQB: PRHL) is a holding company that operates within the deregulated energy markets. The company operates three main subsidiaries: Energy Efficiency Experts (E3), The Power Company (TPC), and American Illuminating Company (AIC).
Major Update: PRHL Announces Regulatory Approval To Be Official Deregulated Energy Provider
On February 1, 2017, Premier Holding Corp. (OTCQB: PRHL) announced that its application to become an official energy provider in the deregulated markets was approved by the Federal Energy Regulatory Commission (FERC). The approval comes as the company’s purchase of the AIC power-supplying business was authorized. Premier Holding Corp. (OTCQB: PRHL) says they will be releasing additional information on the subject within the coming weeks. Overall, this approval and authorization of the power supply business will give Premier Holding Corp. (OTCQB: PRHL) the ability to generate greater revenues moving forward.
“The company felt we should make this announcement the moment it was confirmed with the understanding that at a later date we will issue another release with a more complete explanation of the positive impact this event has on the company. This is a major accomplishment and a critical part of our larger plan to provide “everything energy” to our thousands of clients. This event may dramatically increase PRHL’s overall revenue over the next 18 months based only on last year’s production by our marketing arm,” details Randall Letcavage, PRHL President and CEO.
Potential Revenue Impact Scenarios
The power-supply arm provides Premier Holding Corp. (OTCQB: PRHL) will the greatest revenue generation capabilities. While these numbers are not meant to be an official forecast, here are some important facts to keep in mind: AIC receives between $300-1,200 per energy power contract and management believes they can achieve 5,000 new contracts per month, on average.
Scenario 1: AIC takes in an average of 5,000 new contracts per month, each with an average price of $300 per contract. This would amount to $1.5 million in new revenue per month. On a consistent annual basis, this would generate $18 million in revenue.
Scenario 2: If AIC is able to pull in 5,000 new contracts per month, with an average price of $500 per contract, this results in $2.5 million in revenue. At a constant rate, this will produce annual revenues of roughly $30 million. This ultimately amounts to 60,000 new contracts per year.
Scenario 3: Premier Holding Corp. (OTCQB: PRHL)’s AIC pulls in 5,000 new contracts per month, with an average price of $1,000. This would ultimately result in $5 million-worth of new energy contracts per month or $60 million in revenue over an annual basis. The annual number of new contracts still amounts to 60,000, in this scenario.
Scenario 4: PRHL’s marketing plans continue to work and draw in more new contracts. Lets say they booked 90,000 new energy contracts during a twelve-month period, with an average price of $600. This would ultimately translate into annual revenue of $54 million.
Scenario 5: If the 90,000 new contracts had an average price of $1,000, then the annual revenue generation would amount to $90 million.
PRHL Provides AIC Revenue Impact Scenario
In the scenario, if AIC had been acquired in 2015 and saw annual bookings of 70,000 new residential and 470 commercial (470 commercial= 11,750 “residential equivalents”), this would equate to total new residential equivalent contracts of 81,750. With an estimated 817.5 million kWh supplied to these contracts, Premier Holding Corp. (OTCQB: PRHL) says they could have generated nearly $57.23 million in revenue that year.
Ultimately, Premier Holding Corp. (OTCQB: PRHL)’s major announcement is just what shareholders have been waiting to hear. Now that the American Illuminating Company (AIC) and Premier Holding Corp. (OTCQB: PRHL) are approved by regulators to be deregulated energy providers, the companies will be able to see significant growth in revenue over the next few years.